Creating Experiences

Bringing ideas to life

Growth comes with knowing your customer. To get to know them, you’ll need to think about differentiating, brand-defining customer experiences, getting higher levels of satisfaction and loyalty, lowering customer turnover and acquisition costs, expanding your market share and achieving sustainable revenue growth.

It’s understanding what customers want, need and value most that will bring you competitive advantage.

Our Customer Impact team can help you:

  • » Build an organization that’s centered on your customers.

  • » Get fresh insights from your customer data.

  • » Increase revenues and profits through digital experiences.

  • » Create pricing solutions that will help to grow your business.

  • » Design and deliver differentiating customer experiences.

We’ll work with you to design and deliver differentiating customer experiences that put customers at the very center of your organization.

Visual Experience

Visual design is the “look” in the “look and feel” but it’s also much more. Visual design gives a face to your brand, builds an emotional connection and ensures the proper communication of ideas and functions. Our visual designers have a broad understanding of business environments. Their main task is to listen to your needs and come up with creative solutions; it’s all about communication.

Visual design is the agent that establishes a clear understanding of the purpose and meaning of your solution. We design and create websites and web apps, mobile and tablet apps, corporate identities and icons to name but a few.

Interaction Experience

Anything people do with your application, campaign, or website is an “interaction.

When people are buying things from your website, what’s the next step after adding their item to their cart? If an error occurs, will everything they have done be deleted? Are you blasting out the same message to all your customers or are you developing intelligent lead nurture programs to hit the right person with the right message at the right time.

We identify, evaluate and design the interactions people might have with your products and services online. We orchestrate those interactions and make sure that they are consistent with your site’s information architecture, your business goals and your customers’ expectations. It’s a magical synergy of form, function and interaction.

Web Experience

We create websites and web applications that are functional, gorgeous and standards based. Our websites have terrific user experiences and are aligned with your business’ goals and users’ expectations. While we are definitely experts on a wide range of web apps, we have particular talent for real-time apps and e-Commerce solutions.

We are experts in WordPress, HTML5, CSS3, JavaScript, MongoDB, Node.js and more. But technology itself is a secondary thing. It’s a key enabler, a tool in the toolbox, but we’re not keen on the dogmatic approach.

Mobile Experience

We are in the era of mobile technology. With the rise of smartphones and tablet devices we have extraordinary opportunities to reach hundreds of millions of users all over the world. We’ve created dozens of wonderful experiences for mobile devices.

Our clients have millions of users seeing, feeling and touching our apps all over the world. From the initial concept, through wireframes, to visual design and prototypes – we deliver. Different form factors, different screens, different operating systems, but one constant: our unparalleled passion for first-class mobile experiences

Email Design & Optimization

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we are able to optimize your click-through-rates.

The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole.

Optimization

Nobody likes to receive an email that isn’t addressing their specific wants or needs. We send relevant messages to recipients who look forward to them through use of segmentation, analytics, and past user activity.

All of our email campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.

social media experience

We know social. We live it. We breathe it. We engage with millions of people every day across our clients’ social communities and have relationships with tens of thousands of online influencers. Our expertise in, and partnerships with, today’s leading social platforms are unmatched.