Defining Strategies

Bringing ideas to life

Ciberspring works with organizations to turn challenges and ideas into ongoing opportunities and revenue. We look across the entire marketing mix and the many ways to reach your customers effectively to come up with a complete marketing program and strategy. We thrive on designing and implementing effective marketing strategies to boost returns and achieve your strategic goals.

We offer a breath and depth of creative and strategic services and highly experienced marketing experts – across business, brand, experience, channel and technology – combined with the ability to execute these strategies and provide ongoing detailed analytics and reports.

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Business Strategy

We work together with you to determine where you are, where you want to be, and the best ways to get you there. That’s where we truly add value – identifying where to spend your budget and time to deliver results that align with your business goals. While we certainly can execute a strategy that will meet your short term goals, our planning looks to the future to enable you to mature and continue to own a digital competitive advantage.

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Brand Strategy

If you’re rolling out new products or looking to re-launch existing ones, you must ensure that your marketing plans fit with your brand strategies.

We provide new and existing businesses with refreshed, custom strategies for telling unique brand stories.

  • » Differentiate from your competitors with a compelling brand story

  • » Naming, taglines and positioning

  • » Leverage brand image to gain new customers

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Content Strategy

Content is King!

Even if you have a great product or a great campaign idea, it will fail unless you have content to back up your story. White papers, web site content, even the bullets you use within your powerpoint slides all contribute toward your success. The words you use even drive your success with search engines and how your customers find you. Ciberspring can find the right mix of content marketing specialists and copy writers to develop a library of tools, content, and information you can use throughout your company and marketing efforts

Our professionals can function as your marketing and editorial team, from keyword research to content creation and outreach.

  • » Creating high quality content including white papers, videos, PDFs, and any other content that reflects your brand and targets your customers.

  • » Identifying high-quality keywords through keyword research

  • » Creating high-quality, content that reflects your brand and targets your customers

  • » Building relationships in your niche through content-based link building, blog syndication and social media outreach

  • » Routinely tracking results (catered to your goals: conversions, traffic, rankings, etc.) and reevaluating content marketing efforts to ensure the highest ROI possible.

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Search Engine Optimization

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.

  • » An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.

  • » Developing an SEO content strategy plan for your site, blog, or both

  • » On-page optimization & internal linking is set up to maximize rankings

  • » Landing page creation and optimization is put in place for each keyword

  • » Monthly link building and content outreach takes place in order to augment ranking growth

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E-commerce

Ecommerce Design

How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool.

  • » Our ecommerce design process helps increase conversion rates.

  • » We integrate your website with social media to help users engage with you online.

  • » Our ecommerce content management system gives you full control.

  • » We have solutions to fit every budget.

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Cross-platform Strategy

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are to implement successful strategies to shape their customers’ digital experiences.

  • » Develop Customer-Centric, not Platform-Centric, Marketing Strategies

  • » Create Consistent, Integrated and Platform-Agnostic Experiences for Your Customers

  • » Maximize Effectiveness by Leveraging Multi-Platform Synergies

  • » Understand Demographic Differences Between Platforms to Drive Audience Targeting Efficiencies

  • » Re-Evaluate Your Business Metrics and KPIs to Better Optimize Your Strategies

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Email Marketing

Audience Research & Data Collection

It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.

We will use your own data, external sources, and forms to capture additional information about your customers. Beyond basic demographic information, we will overlay purchase information and other preferences to help you customize and target your e-mail efforts.

Analyze Goals & Objectives

Most recipients spend no more than a couple seconds when viewing an email.

Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.

Email Design & Optimization

Whether it is basic single use e-mail message or a highly complex e-mail lead nurture campaign, your e-mail content must be unique created to be seen properly over the wide range of devices and platforms. Mobile/Desktop, Mobile/PC, on-line/offline, etc. – all require thought to ensure your message is seen properly.

cloud strategy

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Cloud solutions — including Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS) alternatives — are radically changing the way organizations acquire and utilize business applications and other computing resources, and how hardware and software vendors develop, deliver, package, price, sell, and support these solutions.

Ciberspring will help define, implement and support the cloud solution that best fits your business.

Digital Marketing Platforms

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It’s important to evaluate emerging digital marketing platforms carefully since it’s impossible for most companies to invest in everything and use it well for marketing.

Ciberspring will help evaluate the platform options and deliver the solution that best fits your needs.

Typical issues to review include:

  • » Current and predicted future levels of customer adoption

  • » Competitor use and plans for new platforms

  • » Revenue forecast for each channel based on sales-predictions or ad revenue

  • » How use of new platforms can change brand-perception

  • » Cost of implementation of new platforms and repurposing content for these platforms

  • » Overall cost-benefit

Sales and Customer Services–CRM

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Sales and Customer Services helps companies acquire, develop and retain more profitable customer relationships through our broad range of capabilities that address every aspect of the customer experience. We help our clients accelerate growth, improve sales productivity and reduce customer-care costs to increase the value of their customer relationships and enhance the economic value of their brands.

  • » Customer Service Transformation

  • » Pricing Strategy and Profit Optimization

  • » Sales Transformation

concept visualization

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Ciberspring provides concept visualization services utilizing industry leading products like the iRise Enterprise Visualization Platform.

Process
Our Collaborative Visualization Framework helps teams integrate rapid prototyping into Agile, Waterfall, and hybrid development processes.

Technology
Collaborate globally on application designs, user scenarios, and specifications with iRise Enterprise Visualization Platform.

Enablement

We partner with each organization to create a tailored plan to drive long-term IT agility.