Telecommunications Case Study

THE CHALLENGE
image

A market leader in U.S. Internet and Voice communications in residential, small business, large business and wholesale channels—contacted our team for a holistic solution to increase their speed to market.

As a telecommunications industry leader, our client wanted to improve their localized e-communications to customers, increase speed to market and maintain legal compliance across their business units nationwide. They needed:

  • » A centralized, hierarchy-based organization of digital assets and business units

  • » User-friendly customizable communications creation and distribution processes for sales and marketing company-wide

  • » An improved, measurable e-mail marketing strategy for targeted personalized marketing execution

THE SOLUTION

Centralized digital asset management, fulfillment, customizable communications creation and distribution tools

  • » Customized user hierarchy based on company structure and business rules

  • » Click-through collateral builders governed by user permissions to facilitate faster one-to-one marketing and sales initiatives

  • » Analytics and reporting on all e-communications to measure open and click rates

THE RESULT
  • » Launched 10,000 e-mail campaigns; received 21% increase e-mail open rates with personalized content

  • » 90% adoption rate amongst sales team