About the Client

The business marketing group of one of the largest telecom

companies in the world.

Challenge

• Part of the business marketing portal was sharing an Adobe Experience Manager 6.2 environment with the B2C group
• The rest of the B2B site was on Documentum
• The B2B group needed a modern platform of its own

The company’s business marketing portal was split, with some of it
housed in a CMS approaching end of life and some of it on an older
version of Adobe Experience Manager with the company’s B2C web
properties. The platform wasn’t meeting the needs of the business
group and it didn’t handle multi-tenancy very well. The business group
needed the benefits of a newer platform and selected the next major
version of Adobe Experience Manager (6.3) as its new home.

The client required extensive web support for its business marketing
(both small business and enterprise) website and sub-sites, blog, and
upgrades to stay on the most up to date CMS platforms. To do all of
this and maintain its competitive position as one of the top global
providers of mobile and web services, the client needed a long-term
partner it could trust.

We were brought in for this project to migrate the business side of the
house to its own dedicated servers and then do a major upgrade for
their Adobe Experience Manager platform from 6.2 to 6.3.

This is one of the latest co-delivered projects that we’ve delivered for
this client, in a relationship spanning more than a decade.

Strategy & Solution

• Redesigning business portal during the migration
• Major version upgrade of AEM 6.2 to 6.3
• Configured DAM Enabled AEM Authoring
• Enhancing website with dynamic content
• Integrated with Oracle Eloqua for marketing automation
• Configured CDN for site performance and security
• Integrated new site with Adobe Target and analytics platforms

We deployed a team of developers, project managers, business
analysts, web designers, testers, and others to migrate the entire 500+
page website from its old platform to AEM. This included the pages,
templates, more than 2,000 visual assets, and enhanced the assets
with metadata. These items were moved to the digital asset
management (DAM) tool in AEM. Custom DAM workflows supported
lead tracking and analytics measurement. Leveraging our strength in
agile development, we redesigned the site and built out new
components to achieve a new look and feel concurrently with the
migration.

Aside from a fresh look, the new site sports several structural
enhancements. Static pages and manual workflows gave way to
dynamic pages and back-end automations. As part of the new site, we
added automated ways to manage the content. Seven custom
workflows we developed manage publishing, unpublishing and
ensuring content is not orphaned. Also, the site navigation is
dynamically generated when pages are created, eliminating a manual
process and avoiding human error.

We enhanced the built-in WYSWYG page editor with author-specific
components we built out. This allowed anyone on the client’s content
team to develop rich pages without any technical experience.

Pairing with the site’s aesthetic and back-end improvements were new
performance and security boosts. We configured the content delivery
network (CDN) with a secure connection to the AEM origin
environment. Fine-tuning this allows for the site to handle millions of
requests each day.

To fully leverage the client’s marketing technology investment, we
integrated the site with their existing Oracle Eloqua instance, also
maintained by Ciberspring. Lead form submissions were validated and
sanitized before automatically routing to Eloqua.

We integrated the new site with Adobe Target, allowing the client’s
marketing team the functionality to push out different page and
component variations. Additionally, we connected analytics platforms
for ongoing site measurement and experience optimization.

Ciberspring implemented a solution using the versatile Pega Platform
to create a complete commercial insurance administration system
across the clients’ five lines of business. The system featured the
ability to quote premiums for potential clients, underwrite business,
issue policies, service clients, and bill customers, all on an automated
basis. We also automated the claims processing system.

We changed the data warehouse to accept more granular data than
the insurer had before, which resulted in better forecasting and
automated loss ratio processing. The digital transformation was
completed with integrations to their instance of ERP program
Workday as well as their Insurance Application Architecture. With
these platforms integrated into Pega, data could flow freely and
securely to authorized users, delivering a level of data access the client
had never before had. With the integrations, we were able to
automate all state required reporting as well.

Results

• Migrated 500+ page into Adobe Experience Manager and upgraded to 6.3
• 99% uptime
• Doubled 508 compliance rates
• Slashed page load times from 4+ seconds to >2 seconds
• More efficient page management and editing
• Reduced need for in-house technical expertise

Augmenting their team with our experts in our co-delivery
engagement model amplified the client’s results. As an agile and
innovative organization, we were able to handle the client’s needs
more quickly, efficiently, and at a lower rate than hiring in-house
resources.

Following web development best practices, we implemented
performance improvements that trimmed page load times from 4-5
seconds to less than 2 seconds.

The site enjoys a nearly perfect uptime record, thanks to our team’s
work to keep the servers healthy and the framework up and running.

The transition to AEM and upgrade to v6.3 consolidated the
company’s CMS into one platform. Additional benefits include a richer
editing experience. In the old platform, content was manually edited
via source code edits.

Leveraging AEM’s Authoring functionality allows for users to be less
technically savvy. This reduced the need for in-house technical
expertise for the client. Now, page authors can use a WYSIWYG editor
without HTML experience to achieve the same or better results as
before. Additionally, the automated workflows we built save time for
page editing and reduce user errors.

Our improvements to the site boosted 508 compliance from 50% to
about 90%.

The integration with analytics platforms and Adobe Target gives the
client new options for dynamic pages and real-time testing for
experience optimization.

With the new site and integrated platforms, the company enjoys a
dramatically better business marketing portal.