We at Ciberspring, a hybrid digital and creative agency, are excited to announce Marlena Smith’s promotion to Salesforce Practice Lead.
An IT veteran with a decade of experience in the Salesforce ecosystem, Smith is well prepared for her new role, where she will lead our growing Salesforce group. Specializing in enterprise-grade solutions across Salesforce’s Sales, Service, Community, and Health Clouds, Ciberspring’s Salesforce Practice serves clients in a variety of industries, including, telecommunications, financial services, and health/life sciences.
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“I desire to grow and contour Ciberspring’s Salesforce Practice to be sharp and witty yet inclined to support and master the ever-evolving changes in information management systems and the technology industry,” says Smith. “My team of certified developers, business analysts, project managers, and consultants are eager to help our clients transition away from the daily ‘swivel-chair’ pivot between paper notes, Excel spreadsheets, and disparate tracking systems that are time-consuming, inefficient, and often noncompliant.”
Prior to Ciberspring, Smith has built an impressive career arc in marketing technology, healthcare IT, and digital transformation. As a true Salesforce ambassador, she wants to help centralize client, customer, or patient data in under one unified system construct. She’s constantly looking to achieve the holy grail of data-driven decision making—giving her clients the ability to look at specific areas of their business in one place, enabling a true holistic view of exactly what’s going on in real time, all backed by real data.
“Marlena has been an all-star member of the Salesforce Practice at Ciberspring and she brings a wealth of acumen, experience, and passion to all the projects she touches,” says Tim Rogers, CEO of Ciberspring. “In her new role, we’re more than confident that she’ll lead our Salesforce group to the next level as well as nurture relationships with our tech partners.”
A Certified Salesforce Administrator and Pardot Specialist, Smith lives in Lilburn, GA, with her husband and two children. She enjoys the Atlanta food scene, painting and a good strong cup of coffee. She also volunteers with nonprofits to help them grow using cloud-based technology platforms. She earned her bachelor’s degree in computer information systems and marketing from Mercer University.
Founded in 2003, Ciberspring was launched to address the growing demand for a digital agency fluent in technology, creativity, and customer experience. Our goal at Ciberspring is powerful yet simple: to bridge the gap between technology and marketing for our clients. We provide elegant, innovative, and competitive digital solutions to the challenges you face and the goals you set. From idea to implementation, we are your full-service strategic partners, dependably and expertly helping you clear any hurdle on the path to your success.